The field of Orthopedic Surgery requires years of education and training to become a specialist. However, your expertise won’t help you grow your practice if you can’t connect with patients. The orthopedic industry has transitioned from a business that relies primarily on physician referral to one that demands a strong consumer marketing strategy. Patients are now more likely to independently decide when they need an orthopedic surgeon and search for options online. As a result, orthopedic surgery practices must invest in cost-effective digital marketing strategies to grow their patient lists and revenue.
Developing relationships with referring physicians and healthcare providers can be a powerful way to attract new patients. One orthopedic practice utilized a dedicated marketing liaison who met with local physicians, urgent care centers, and physical therapy clinics to share information about the practice. The results showed that these face-to-face meetings brought in 42.7% (129/300) of new patient referrals, a higher percentage than traditional (67.0%) or online (25.0%) advertising.
Patient testimonials are a trusted source of information when it comes to choosing the right orthopedic specialist. When patients read other patient’s positive experiences, they feel more confident that the provider is a good fit for them. To generate these reviews, your practice should offer easy ways for patients to leave their thoughts online or by email. Then, make it easy for them to access these reviews when making an appointment or seeking information.정형외과마케팅
Another effective ad tactic is to showcase any healthcare industry awards or certifications your orthopedic practice has earned. Using a photo of your staff and patients in the ad is also helpful because it makes the organization seem more authentic and trustworthy.
If your orthopedic specialty is sports injuries, create a campaign that highlights the success stories of local athletes who have received treatment at your practice. These ads are eye-catching and will help build brand awareness with a target audience that is already interested in your services.
Incorporating a live chat feature on your website is another simple but effective orthopedic marketing strategy. This feature helps to build trust with prospective patients and converts them from a basic web browser to an actual patient. People are far more comfortable communicating via text than they are picking up the phone to call a medical practice, especially when dealing with a sensitive health issue like joint pain.병원홍보
Don’t forget to focus on patient retention as well, to maintain a steady flow of new patients coming into your practice. Sending out a monthly newsletter that shares helpful information related to their specific health condition, such as tips for symptom management or new service updates, can keep your patients engaged with your practice. You can also use email or text messaging to remind patients when they are due for a follow-up appointment or annual screenings. This type of patient outreach helps to improve overall satisfaction and loyalty, which can translate into referrals for your orthopedic practice in the future.