How to Use Behavioral Data to Improve Your Hospital Marketing Strategy
The world of hospital marketing is a complex one. To be successful, hospital marketers must build a brand over time so that people will remember it first when they need a hospital. But every patient’s journey and health concerns are different, and hospital marketers should leverage behavioral patterns to create messages that resonate with them. In this article, we’ll explore how to use behavioral data to improve your hospital marketing strategy. The following are some key tips for successful hospital marketing.
Social media: Almost all major social networks now offer ad services. Facebook, Instagram, LinkedIn, Twitter, and TikTok are just a few examples of sites that allow hospitals to run advertising campaigns. Using video to build brand awareness and drive engagement is an excellent way to humanize your hospital. This strategy is especially effective when a patient is looking for a doctor online. Social media can also be an excellent outlet to humanize your hospital and spread goodwill and create a sense of community.
Make sure your website’s design is mobile-friendly. Your website should have specific search ad campaigns to target specific pages of your site. Mobile-friendly sites are also crucial for directing potential patients to your hospital. SMS also has a 98% open rate, making it a highly profitable marketing channel. However, SMS is also prone to security breaches, so make sure your hospital uses a HIPPA-compliant texting platform.
Another way to build a brand is to sponsor local nonprofit events. Hospitals should create a landing page that details their criteria for sponsorship, so that interested organizations can contact them for more information. Hosted events will help hospitals build a better reputation and connect with donors. By partnering with local organizations, hospitals can raise money for important medical equipment and meaningful projects. It is not just about awareness, but a good hospital marketing strategy can help hospitals compete against independent practices.
Hospital marketing strategies should be integrated with the hospital’s overall strategy. Focusing on the team’s work, community needs, and market share are key aspects to be considered when creating a hospital marketing strategy. Hospitals can boost their volume and reduce out-migration by using community-focused surgicalist programs. Furthermore, a hospital can measure how many patients use new service lines and determine the impact of those efforts. The key to success is a strategic approach that is tailored to meet the needs of your local market.
One of the best ways to boost your hospital’s online reputation is to conduct online surveys. More than 80% of patients use review sites when researching their healthcare choices. Using patient satisfaction surveys can automate the process of collecting reviews. Automatic alerts can be set up for poor patient satisfaction surveys. Then, the hospital can contact the patient and respond to the issue. And if that isn’t enough, you can use automated reviews to counter negative reviews.
Social media is also a powerful way to build a hospital’s brand. Today, a patient spends most of their time on social media platforms. By leveraging social media, hospitals can engage with their patients, develop a brand, and build loyalty. A good hospital marketing strategy incorporates video content into its marketing strategy and will help you meet your goals. So, keep reading to learn how you can make your social media strategy work for you.