In a competitive healthcare market, orthopedic practices have to fight both for patient referrals from local physicians and hospital-owned clinics with big marketing budgets. To stand out, you’ll need to implement a comprehensive orthopedic marketing strategy that includes both online and offline efforts that are targeted at specific audiences.정형외과마케팅
Modern patients are increasingly reliant on search engines and social media when choosing a physician. While this trend is often attributed to younger people, everyone from 20-somethings to 60-somethings are looking up orthopedic surgeons in their area on Google and Facebook. In order to capture the attention of this new breed of orthopedic patient, it’s essential that orthopedic centers and practices use a combination of offline and online marketing tactics to increase brand visibility.
A website that features informative articles and blog posts that are relevant to orthopedic conditions and treatments is a must. Regularly updated blogs position your orthopedic practice as a thought leader in the industry and help boost search engine rankings.
You can also leverage your social media accounts to share educational content and patient testimonials. Featured videos that showcase procedures, patient testimonials, and your orthopedic surgeon’s expertise are effective at engaging and instilling trust with potential patients. You can also take advantage of the reach of social media to create and run orthopedic ads on platforms like Facebook and Instagram.
Using PPC (pay-per-click) advertising to target specific demographics and locations, you can make sure that your orthopedic marketing is visible to patients who are likely to be interested in learning more about the services your practice provides. For example, if your practice specializes in shoulder and elbow injuries, you can run a Facebook ad that reminds people to visit their orthopedic surgeon if they’re experiencing pain. The ad above from Michigan Orthopaedic Surgeons is a good example of a compelling orthopedic ad that uses images, video, and customer testimonials to attract attention.애드리절트
A successful orthopedic marketing campaign will need to utilize both online and offline strategies, and it’s important that your entire team is involved. The team at Farotech can help you craft and execute a custom orthopedic marketing plan that will deliver results, increase your patient list, and grow your revenue. Get in touch with us today to learn more about what we can do for your orthopedic practice.